Peep Sunglasses

Branding Identity, Packaging Design & Illustration (Self-initiated)

A conceptual branding project for Peep, a Brighton-based sunglasses brand celebrating individuality through bold colours, expressive design and playful self-expression. The identity was developed to reflect the brand's inclusive and approachable personality, appealing to a diverse audience through a vibrant visual language.

The project included logo design, illustration, pattern development, packaging concepts and digital brand applications, creating a cohesive identity that feels colourful, confident and fun.