Kind Bag

Graphic Design, Web Design, Iconography, Photography, Email Marketing & Art Direction

As Kind Bag's lead in-house designer for almost four years, I was responsible for evolving the brand's visual identity across print and digital touchpoints. Working closely with the founders, I led the creative development of product collections, packaging, marketing campaigns and brand communications, helping bring the company's mission, "Bringing Colour to Everyday Life", to life through illustration-led design.

My work spanned product and pattern design, packaging, website graphics, email marketing, social media, campaign artwork and art direction for studio and lifestyle photography, taking projects from initial concept through to production.

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