Kind Bag: Fruit & Veg Collection

Product Design, Pattern Design, Photography & Art Direction

A reusable bag collection designed for Kind Bag, featuring a series of fruit and vegetable-inspired patterns. The project combined illustration and pattern design to create bold, playful graphics applied across a range of product formats.

I led the project from initial concept through to final production, including the development of seamless repeat patterns, collaboration with manufacturers to prepare production-ready files, and the creation of packaging artwork. I also art directed and carried out both studio and lifestyle photoshoots.

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